Professional sportspeople, bloggers and health writers from across the UK have started a buzz about an innovative new all-natural daily nutrition bar called Human Food.

They have been trailing Human Food ahead of a Kickstarter campaign which started on March 28 to fuel the launch of the bars, which are designed to support sports training, vegan and vegetarian diets and demanding lifestyles.

A Tenby-based workers’ cooperative, Human Food was founded by Ky Wright following four years research and development. He was assisted by world leading authorities on health and nutrition, including Dan Reid – best-selling author of The Tao of Detox and The Tao of Health, Sex and Longevity.

Starting out by making smoothies, Wright then developed the bars as a way to pack all the goodness of his best smoothie recipes into a delicious and satisfying take-anywhere daily nutrition bar.

Reid has since endorsed the bars, saying:

“Humans need food that promotes and protects their health, but they also want their food to taste good. Human Food meets both demands: it’s nutritious as well as delicious, giving you what you need and what you want with every bite.”

Human Food is based on the world’s newest health science as well as the oldest. It’s the world’s first organic daily nutrition bar containing at least 50% of the recommended intake (RI) of the essential vitamins and nutrients that can be difficult to obtain from a plant based diet, including; vitamin B12, Iron and Omega 3. Each bar also contains over 12 grams of protein, plus whole daily amounts of functional ingredients; Ginseng, Maca and Cacao.

Human Food is the world’s first meal replacement made of 100% natural ingredients, fortified only with complex vitamins and minerals derived from organic whole foods. All other meal replacements contain synthetic vitamins which do not contain important synergistic co-factors present in complex nutrients. Also unlike other meal replacements, Human Food contains no grains, no added sugar or sweeteners and no artificial flavoring. The only flavour comes from over 40 organic wholefoods selected and balanced for optimal taste and bio-availability.

One bar is filling enough to replace any meal, but is recommended to be consumed in the first half of the day to allow time for body to absorb nutrients.

Human Food will be available by online subscription only from

The kickstarter campaign is now live here

“The first intake is limited to 2000 subscribers, with intake increasing every 3 to 6 months. This is to ensure we grow at a steady rate without any risk to standards,” said Wright.