A Welsh PR company has been praised after it led a successful PR campaign that saw the Labour Party retain control of Swansea Council with an increased majority – against all the national trends.

Channel Communications duo Jenny White and Richard Thomas instigated a PR campaign that spanned the print press, broadcasting media, online outlets, making highly effective use of video and social media.

And Swansea Labour leader Rob Stewart said that one of the reasons the party increased its majority from 47 to 48, bucking the national trend, was in part down to the publicity generated by Channel Communications.

“We had plenty of success stories to promote but it was a case that we had to get our message out there and Channel Communications facilitiated that brilliantly with a concerted social media campaign,” said Cllr Stewart.

“One of the particular features we promoted through the campaign and especially in the final six weeks was video. We found short videos with key messages engaged produced a lot of digital traffic.”

Added Rob: “It was great to work with Jenny and Richard and their contribution to our success cannot be underestimated.”

Channel Communications has been in operation in a year but Jenny and Richard have a combined experience in journalism and PR of nearly 50 years.

“This was a great campaign to work on and to see the success Swansea Labour enjoyed at the end of it was fantastic,” said Richard.

“We were brought on board last June to coordinate the PR campaign, set up a website for them and took over the running of all their social media.”

Jenny started out as a food writer before becoming a feature writer for the South Wales Evening Post and progressing to work on a range of titles, including art magazines, business magazines and specialist magazines in the insurance sector.

She has worked in PR since 2005, initially specializing in art galleries before broadening her scope to cater for a broad range of different businesses.

Richard has been a Journalist for 30 years – 16 as a freelance working for such media as the BBC and The Times – and has ventured into the world of PR after graduating with an MA in Communication from Swansea University three years ago.